The Biggest Festival in Hip-Hop Is Expanding Worldwide
This year, Kendrick Lamar, Future, and Lil Wayne headlined.
Hip-hop fans were treated to an absolutely ridiculous lineup earlier this year in the form of Miami's Rolling Loud Festival. Sure, the top of the bill featured some of rap's biggest stars—Kendrick Lamar, Future, Lil Wayne, Travis Scott, Young Thug, Migos, and more—but it also portended this year's breakout artists. There was Lil Uzi Vert, Kodak Black, 21 Savage, and Lil Yachty—artists who were already on any hip-hop fan's radar, but further cemented themselves as hitmakers this year. And then, further down the bill, you found a sample of what would become XXL's 2017 Freshman Class: Aminé, Playboi Carti, and XXXTentacion.
After a loaded third year of Rolling Loud, the festival is going worldwide. Yesterday, the festival announced its plans to expand across North America and internationally in the coming year. First, they'll be hosting events in the Bay Area and Southern California this October and December, respectively. And next year, they'll bring satellite Rolling Loud events to the UK, China, and Japan. It returns to Miami next May for their flagship event, which festival organizers say is Rolling Loud's "staple show with the biggest lineup and production."